Nutella is the brand name of a popular chocolate hazelnut spread from Italian chocolate maker Ferrero.
Super Crema Gianduja
This famous sandwich spread was developed as early as 1949 and introduced to the market in the early 60s. Initially under the name 'Supercrema Gianduja'.
Nutella as product name
The real success came when Ferrero registered the name 'Nutella' and started using it as a product name (sounds much better of course and can be pronounced by everyone all over the world). Since 1963, the name Nutella, along with the image of the jar, the sandwich and the glass of milk, has been unchanged on the packaging. The shape of the jar is also covered by a Nutella patent.
Save on cocoa
Hazelnut spread was developed by Turin chocolate makers early in the 19th century to save on expensive cocoa. Today, it is precisely the praline-like flavor that the hazelnuts (as many as 52 per 400 gram jar!) impart to the chocolate that give it extra cachet. Nutella clearly distinguishes itself from all other (cheaper) chocolate spreads.
Today, Nutella is sold in more than 190 countries. It is especially popular in Europe and America. Kids just can't get enough of it. And neither do many adults.