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The most expensive beaches in Italy

A day at the beach. A pleasant, invigorating and above all a not too expensive way to spend a day off, you might say. But beware if you happen to find yourself on Twiga Beach in Marina di Pietrasanta. Because this pearl on the Tuscan coast is with flying colors the most expensive part of Italy's shores. 

The most expensive beach in Italy

The Presidential Gazebo on the most expensive beach in Italy: Twiga Beach
The Presidential Gazebo on Italy's most expensive beach: Twiga Beach (Photo: Twiga Beach Club)

Not surprising when you consider that the manager of Twiga Flavio Briatore is a former Formula 1 manager, TV personality, owner of the Billionaire nightclub chain, and widely known as Italy's superstar par excellence. In the Presidential Gazebo at Flavio you can enjoy the sun and sea for the mere sum of 1.000 euros per day. But there you will get your own gazebo (a mini marquee) in the front, two low double beds, a table and four sun loungers, which in this case may be called chaises longues. And on request TV and music can also be arranged. That way you get value for money!

Twiga Beach

The second most expensive beach

In the annual ranking of the most expensive beaches in Italy, drawn up by the consumer federation Codacons, Twiga has beaten the winner of previous years this time. That's the beach of it Hotel Excelsior at the Lido of Venice. In this renowned haunt of movie divas and the super-rich, you pay 410 euros per day for two sunbeds (sunbeds), two armchairs, four chairs with a table and (not to forget) three bath towels. But that puts you in the front row, with an unobstructed view of the sea.

Hotel Excelsior Venice

Also expensive

The beach of Hotel Romazzino on the Sardinian Costa Smeralda
The beach of Hotel Romazzino on the Sardinian Costa Smeralda (photo: Hotel Romazzino)

Offers for 10 euros less Hotel Romazzino in Sardinian Porto Cervo only one umbrella and two beds, but this amount includes the use of swimming pool, shower, changing room and parking lot.

Hotel Romazzino

Similar services are provided for respectively 300 and 290 euros per day in Lerici in Liguria and the slightly further south Forte dei Marmi, also a well-known spot for VIPs and paparazzi.

More modest rates

Already a lot more modest Tuscany Bay at the Monte Argentario in Tuscany (where our royal family once vacationed in Porto Ercole): 150 € for a tent with four lettini. Finally, at Savelletri in Borgo Egnatia in the increasingly popular Salento you get a beach four-poster bed with two sunbeds and free water and fruit.

Tuscan Bay Beach is one of the cheaper most expensive beaches in Italy
Tuscan Bay Beach is one of the cheaper most expensive beaches in Italy (Image: YouTube)

The number of free beaches is limited

For mere mortals, of course, these are impossible prizes. But they too have to dock if they don't go to one of Italy's most expensive beaches. Because in most seaside resorts the number of free beaches is limited and overcrowded, especially in August. The Italian state has leased most of its sandy coastline to private individuals since the XNUMXs. They have to collect the poet in three months – between mid-June and mid-September – and therefore do not tend to philanthropy.

According to the association of beach operators SIB, everything is not so bad and the target prices are extremely reasonable. For example, a sunbed costs between 5 and 13 euros per day, a parasol 4 to 8, a sun lounger 3 to 5 and entrance without anything from 2 to 5 euros. 

An overview of the most expensive and cheapest beaches for mere mortals can be found here.

Beach costs for a family: 60 euros

Experience shows that this is a low estimate. Roberto Tascini of consumer association ADOC comes to the conclusion after a comparative study that in August a family with two children on an average beach can easily spend 60 euros a day on entrance, parasol, a deck chair, a bed and one each. sandwich.

That goes up nicely for a whole holiday. Most Italian families no longer spend the whole month of August by the sea, as was the case in the past.

Anche quest'anno, non cambiare. Stessa spiaggia, stesso mare: the hit from half a century ago has long since become obsolete.

Source:, photo Twiga Beach above: Twiga Beach Club

Written by Aart Heering

Historian who has lived in Italy for more than 30 years, 20 of which as a journalist and 12 as a press and political officer at the Dutch embassy in Rome. Has been working as a journalist again since May 2022. Active member of the Gruppo del Gusto, the gourmet group of the foreign press association in Rome.


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