This Is Italy
This summer it's party time for Aperol. The iconic Italian aperitif with its bright orange color and bittersweet taste announces its 100th anniversary. And that does not go unnoticed in both hometown Padua and the rest of the world.
In 1919, the brothers Luigi and Silvio Barbieri served a spicy aperitif during the international fair in Padua: Aperol. Over the years, the recipe – an infusion of citrus fruits, herbs and root extracts – has remained unchanged and has remained a well-kept secret.
In the native region of Aperol, it will soon be a celebration for three days, from 27 to 29 June, with numerous special events in Padua and Venice. In this way, Aperol wants to bring people together and let them experience joyful moments. Mayor Sergio Giordani of Padua is enthusiastic: We look forward to bringing the people of Padua closer together again this summer with Aperol.
Limited Edition Bottle
The Netherlands is also celebrating. In the Netherlands, enthusiasts can toast to 100 years of Aperol with a 'limited edition' bottle and a unique Aperol Spritz-glass.
Over the years, Aperol has developed a unique style, with a preference for contemporary design. To properly celebrate the festive year, Aperol had 2,5 million unique bottle labels printed for the 'limited edition 100 years'.
Artist Lorenzo Mattotti created the iconic designs. The colorful image of a young dancing couple, accompanied by a bottle and two glasses of Aperol Spritz, perfectly reflects the social interaction the brand envisions. In addition to the label, Aperol also designed a festive logo for the occasion. Nice detail: the loop in the number 100 stands for the endless possibilities to celebrate together.
Dutch consumers can win a 'limited edition' bottle through the social media channels. Via Aperol's Facebook and Instagram you can also follow the Dutch 'joyful collective' – fans and ambassadors from the very beginning – in the many surprising activities that the brand has in store.
Aperol Spritz Glass
The popular Aperol Spritz has contributed greatly to the growth and fame of the brand. This terrace drink now has its own characteristic glass. For the design, designer Luca Trazzi, born and raised in the Veneto region, was inspired by the curves and the typical shape of the Aperol bottle. Trazzi turned the bottle upside down… and the 'Aperol Spritz' glass was born.
About Aperol
Aperol is the perfect aperitif, bright orange in color and with a low alcohol content. The rich and complex taste is due to a careful infusion and mix of aromatic herbs and root extracts. The aperitif soon conquered the hearts of all Italians and became a global brand. . You serve an Aperol Spritz according to the rules of art: fill the glass with ice cubes, add equal parts prosecco and Aperol, a dash of sparkling water and garnish with a slice of orange.
Source: JAMJAM PR . press release
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